Starter
$29 / month
Solo operators and lean setups.
Business management without the bullsh*t
You've been asked to accept unfair software pricing for too long.
BusinessThing is a new alternative to bloated studio and practice management software, built for appointment-based businesses that want booking, billing, client records, and reporting without the markup.
Transparent Launch Pricing
No tricks. No "let's chat." Just pricing.
You should know what it costs before anyone asks for your details.
Growth
$49 / month
Best value Growing studios that need the core tools.
Business
$89 / month
Larger teams with more moving parts.
No hidden fees
Cancel anytime
No lock-in contracts
No sales calls
Planned launch pricing in AUD. Final pricing may change slightly before launch.
Essentials You Need
Core features
✓
Calendar and booking management
✓
Client records and history
✓
Memberships, payments, and billing
✓
Reporting and day-to-day visibility
✓
Manage emails & marketing
Why We Exist
Too many software companies grew by squeezing yours
| Others | Us |
|---|---|
| Hidden pricing | Transparent pricing |
| Lock-in tactics | Flexible terms |
| Bloated software | Core tools that matter |
| Sales-led process | Built for operators |
We are here to make essential business software more accessible, more affordable, and more respectful to the businesses doing the actual work.
What's Included
No vague tiers.
| Feature | Starter | Growth | Business |
|---|---|---|---|
| Plan limits | |||
| Core product | Core operations Storefront, scheduling, POS, payments & dashboard | Growth-ready Branding & growth workflows | Advanced ops Exports, deeper reporting & priority support |
| Staff seats | 3 seats | 10 seats | 20 seats |
| Locations | 1 location | 3 locations | 10 locations |
| Marketing email volume | 100 / month | 500 / month | 2,500 / month |
| Customer/member capacity | 150 customers | Unlimited | Unlimited |
| Sell & retain | |||
| Access products | Included Memberships, class packs & passes | Included | Included |
| Membership tiers & perks | Not included | Included Custom tiers, perks & policies | Included |
| Promo codes | Not included | Included Scheduled codes, limits & targeting | Included |
| Scheduling & ops | |||
| Booking rules | Included Booking windows, walk-ins & session settings | Included | Included |
| Waitlists | Not included | Included Session waitlists | Included Session + series waitlists |
| Waitlist notifications | Not included | Included Join, offer, promotion & expiry emails | Included |
| Team & insight | |||
| Team roles & permissions | Included Staff invites & roles | Included Broader team access | Included Larger team scale |
| Reporting & export | Dashboard only | Basic reporting | Advanced reporting Attendance, profitability & CSV export |
Starter
Plan limits
- Core product
- Core operations Storefront, scheduling, POS, payments & dashboard
- Staff seats
- 3 seats
- Locations
- 1 location
- Marketing email volume
- 100 / month
- Customer/member capacity
- 150 customers
Sell & retain
- Access products
- Included Memberships, class packs & passes
- Membership tiers & perks
- Not included
- Promo codes
- Not included
Scheduling & ops
- Booking rules
- Included Booking windows, walk-ins & session settings
- Waitlists
- Not included
- Waitlist notifications
- Not included
Team & insight
- Team roles & permissions
- Included Staff invites & roles
- Reporting & export
- Dashboard only
Growth
Most Popular
Plan limits
- Core product
- Growth-ready Branding & growth workflows
- Staff seats
- 10 seats
- Locations
- 3 locations
- Marketing email volume
- 500 / month
- Customer/member capacity
- Unlimited
Sell & retain
- Access products
- Included
- Membership tiers & perks
- Included Custom tiers, perks & policies
- Promo codes
- Included Scheduled codes, limits & targeting
Scheduling & ops
- Booking rules
- Included
- Waitlists
- Included Session waitlists
- Waitlist notifications
- Included Join, offer, promotion & expiry emails
Team & insight
- Team roles & permissions
- Included Broader team access
- Reporting & export
- Basic reporting
Business
Plan limits
- Core product
- Advanced ops Exports, deeper reporting & priority support
- Staff seats
- 20 seats
- Locations
- 10 locations
- Marketing email volume
- 2,500 / month
- Customer/member capacity
- Unlimited
Sell & retain
- Access products
- Included
- Membership tiers & perks
- Included
- Promo codes
- Included
Scheduling & ops
- Booking rules
- Included
- Waitlists
- Included Session + series waitlists
- Waitlist notifications
- Included
Team & insight
- Team roles & permissions
- Included Larger team scale
- Reporting & export
- Advanced reporting Attendance, profitability & CSV export
Planned launch scope. Final tier inclusions may shift slightly before release.
Wave 1 is full
Wave 2 founding access is now open
Wave 1 is now full. We have opened a second round of founding access for studios that want early pricing, close support, and direct input into what gets built next.
Wave 2 is capped Founding pricing + early access