Sell your event, not your margin.
Sell events, course blocks and class bookings through your online catalogue and checkout. Manage bookings, payments and attendance together. Add a simple, branded website when you need one.
New order received
- Customer
- Jordan Chen
- Order
- BT-1048
- Total
- A$99
Confirmed
Ticket sent
Jordan ChenWeekend PassHarbour Dance Weekend
Illustrative product flow · Example data
Select any step to stop the automatic animation and explore that stage. You can also select the current step.
Fair by designPrivate early access pricing
2%. That’s the point.
2% of eligible Storefront sales
Your first owned workspace has no monthly platform charge. Additional owned workspaces cost A$30/month.
3 Portal seats included.Additional seats A$20/seat/month.
Your own website Optional add-on+A$25per month · early accessStripe processing is separate. Charged directly by Stripe.
Our pricing promise Public pricing may change as the product grows. Clear, fair pricing will not.
How the fee works: The 2% fee uses the full eligible shopper payment, including customer GST, after discounts. Refunds and disputes adjust usage. Advertised platform prices and fees include GST where applicable. Stripe processing costs do not reduce the fee base.
Stripe processing is separate. Charged directly by Stripe.
Pricing details
Our pricing promise Public pricing may change as the product grows. Clear, fair pricing will not.
How the fee works: The 2% fee uses the full eligible shopper payment, including customer GST, after discounts. Refunds and disputes adjust usage. Advertised platform prices and fees include GST where applicable. Stripe processing costs do not reduce the fee base.
YOUR STOREFRONT, YOUR WAY
Start with your catalogue.
Make room for your brand.
Make it feel unmistakably yours. Bring your logo, colours and offering artwork. Add the website for richer typography, colour themes and finishing details.
Your logo, basic colours and offering artwork, with a clear checkout. Share a booking link from your existing website.
Explore the catalogueChoose richer colour themes, typography and finishing details. Add your introduction and feature the offerings you want to lead with.
Meet your websiteBoth include a place to book. The website add-on gives your business more room to tell its story. Stripe processing is separate.
One connected journey
From first listing
to front door.
Follow one event booking from checkout to arrival. The same connected approach supports courses, classes and online offerings, with attendance when you need it.
Publish
Launch a branded event page that is ready to share.
Storefront liveSell
Jordan buys an A$99 Weekend Pass through your checkout.
A$99 paidOperate
Order BT-1048 lands in the Management Portal, ready to manage.
Order confirmedDeliver
Jordan receives the documents and QR ticket for event day.
Ticket sentRun the door
The event-day app checks Jordan in and updates attendance.
Checked in
Weekend PassA$99
Harbour Dance Weekend17–19 October- Order number
- BT-1048
- Customer
- Jordan Chen
- Ticket type
- Weekend Pass
- Total
- A$99
- Status
- Confirmed
Jordan ChenWeekend PassConfirmed
Illustrative workflow · Example attendee and order data
Everything you need.
Nothing you don’t.
Event management software that connects bookings, payments and attendance, for events, courses and classes.
Sell and book
Give each offering a clear place to book.
- Booking catalogue
- Event and course pages
- Block and casual places
- Checkout and booking links
Manage the work
Keep customers, bookings and changes together.
- Orders and customers
- Refunds and changes
- Agreements and documents
- Scheduled course intakes
Run the day
Give your team a connected view of arrivals and sales.
- QR scanning and rosters
- Check-in stations
- Attendance by session
- Supported reader payments
Understand your business
See sales, bookings and attendance in the Management Portal.
- Sales, orders and returns
- Bookings and attendance
- Offering summaries
- Passes and credit balances
Your event isn’t generic.
Your ticketing shouldn’t be.
Give each event, course or class a clear offer and a place to book.
Events and festivals
Multiple days, ticket types and add-ons. One clear place to buy.
Workshops
Focused offers for audiences ready to commit.
Courses and blocks
Reserve the whole scheduled course, with a place on every included date.
Casual classes and passes
Book one class or use an eligible prepaid pass to reserve a place.
Online events
Sell a place in a scheduled online offering, with a clear date and time.
Example event storefront


Example event storefront
Bring your next offering to the waitlistSelect a format to stop the automatic tour. You can also select the current format. The tour runs once.
BUSINESSTHING: STAFF
A calmer door.
A better day.
Keep the team connected to the same bookings, wherever the day takes you.
Check people in.
Scan tickets, find an attendee or set up a dedicated check-in station.
Take payments in person.
Connect a Stripe-issued BBPOS WisePad 3 reader to the staff app for on-site card sales.
Illustrative staff app · Example data
Future aim: AI agent compatibility — not currently available
Connected work, wherever you start.
Our aim is to connect BusinessThing with AI agents through connectors, so an assistant could prepare work for you to review in the Management Portal.
BusinessThing Platform• What’s next
The event is only
the beginning.
Marketing consent capture and email marketing are coming soon. Memberships, deeper customer relationships and wider business operations remain future extensions.
Get platform updates- Event StorefrontPrivate early access
- Marketing consent & emailComing soon
- MembershipsPlanned
- Deeper customer relationshipsPlanned
- Wider business operationsPlanned
FAQ
Good questions.
Straight answers.
Access, pricing, ownership and what comes next.
Is BusinessThing publicly available?
BusinessThing Storefront is in private early access. We work with the first organisers to enable the booking formats and operational tools appropriate to their business.
How do the platform fee and Stripe fees work?
Your first owned workspace has no monthly platform charge. The total BusinessThing platform fee is 2% of the full eligible shopper payment, including customer GST, after discounts. The platform fee includes GST where applicable. Refunds and disputes adjust usage. Stripe processing is charged separately and does not reduce the fee base.
What is included, and can I use it on its own?
The base offering includes a hosted booking catalogue, offering pages, booking links and checkout, connected to the Management Portal, staff app and reporting under your enabled capabilities. Logos, basic colours, descriptions and offering images are included.
How many Portal seats are included?
The base offering includes 3 Management Portal seats. Each additional Portal seat is A$20 per month. The 2% platform fee still applies, and the optional website is a separate add-on. All prices are in Australian dollars.
Do I need the optional website?
No. Keep your existing website and link customers to your booking pages. Add a hosted business homepage with featured offerings, introduction and contact content and richer design controls for A$25/month during private early access. The 2% platform fee still applies.
How do in-person payments work?
The staff app supports Stripe-issued BBPOS WisePad 3 readers where physical-reader payments are enabled. Card payments need connectivity and configured Stripe Terminal access. Stripe processing and the reader are separate costs. Tap to Pay is coming soon.
Do organisers remain the seller of record?
Yes. The organiser remains the seller of record for its offerings. BusinessThing provides the Storefront, checkout technology and management tools.
Can I sell courses, classes and online events?
Yes. Scheduled course intakes, whole blocks, casual places, eligible prepaid class passes and online events are supported booking formats. Pass purchase and place reservation are separate steps. Online offerings do not include video or lesson hosting.
Product details
Go deeper. Skip the sales fog.
Clear answers on the product, the price and where it fits.

